Everything here starts from one question. What does good look like in the world’s greatest teams?
I’ve been studying it since 1997, inside corporates, start-ups and public institutions, which is longer than some of the current world champions have been alive. My first book, Character Insights, codified the behaviours. The new book decodes the whole system.
Hello!
I’ve been doing organisational effectiveness work since 1997 across corporates, start-ups and public institutions.
The books and the talks come from the same long study.

A day that takes a leadership team inside the method, one layer at a time. One team, one room, the truth, and a plan your team owns by five o’clock.
Two decodes of what good looks like, the new book, out in 2026 with Knowledge Resources, and Character Insights, 2022.
Stories and evidence from the world’s greatest teams, shaped for your stage and your audience. One flagship talk, The Company You Keep, the human answer to the machine age, with receipts, told through the most successful team of rugby’s professional era.
Why the world’s greatest teams are built on the company they keep. The full decode of the most successful team of rugby’s professional era, what changed between the heaviest defeat in their history and back-to-back world titles, and how to build the same thing where you work.
"While many will see it as a book about rugby, I see it as a blueprint for building organisations, teams and careers that thrive in an increasingly complex world."
A free mirror for builders. It names what hurts first, then shows you where to start. Five minutes, on your phone. Opening with the book; join the letter to take it first.
THE LETTER
Keeping Company
Short and plain, on what good looks like in the world’s greatest teams, with one small brave thing at the end. Leave whenever you like.
Your details stay with us and are used only for this letter, as our privacy policy sets out.

























